From Jezebel:
Is Your Wife Fat? Try Adultery!
Adultery website Ashley Madison further classed up its image today with a post-Halloween campaign implying that a) fat people are scary and b) you should cheat on them. Want some rationalization? The company's CEO has buckets of it.
The ad, which appeared in the New York Metro, features a scantily-clad overweight woman with the caption, "Did your wife scare you last night?" The message: your wife, though she's clearly gone to some effort to look sexy and seduce you, is too fat. Solution: adultery.
Now, we wouldn't necessarily expect a thoughtful, sensitive advertisement from a business designed to help people cheat on their spouses. That said, Ashley Madison CEO Noel Biderman has made an effort to convince folks he's not just some skeezeball. He's described his business as a "marriage saver," allowing people to seek extramarital sex without divorce. He explained to Bloomberg BusinessWeek,
If I woke up and found my partner wasn't interested in being with me sexually and I tried to do everything I could but sex was now off her radar...Well, sex is important in my marriage — it is — but it's not No. 1 and it's not No. 2. So I would stray before I would just leave, because maybe that would give me enough of what I need to stay within my marriage to do all the other things that are critical to me.
Read the rest of the article here.