Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide Simple visual for inequality By David Griner
Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's autocomplete feature. Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai, offers this summary: “This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.” Each ad's fine print says "actual Google search on 09/03/13." While Google users in different countries are likely to get different results, a quick test shows that several of these suggested terms definitely come up in U.S. searches. Since its creation, autocomplete has become a popular device for social debate and even inspired a recent epic visual from xkcd, but these ads do a stellar job driving home the daunting fact that enough people around the world share these vile opinions that Google has come to expect them. Check out all the design versions after the jump. Via Design Taxi.
UPDATE: After the viral success of these ads since this posting, the creators tell AdFreak they plan to expand the campaign. Check out our follow-up Q&A with the team behind the ads.
See the rest of the ads, and check out the discussion, here. And try conducting the same searches yourself; then try with "men", rather than "women."