Sexual assault PSAs from India.

Over the last year, several high-profile rape cases in India have drawn worldwide attention, the most infamous being the gang rape and subsequent death of a physiotherapy student (link). Historically, cases of sexual assault have not been taken seriously, in particular by the Indian Criminal Justice System. Due to large protests and pressure created by the media, this is beginning to change (link). Julia (thanks!) from class sent along a couple of related public service announcements (PSAs).

From IBN Live:

Rape? Ladies, it's your fault: Kalki Koechlin features in viral video

New Delhi: A group of stand-up comedians known as 'AIB' has come up with a satirical video in the wake of recent sexual assault cases in India. The group consists of Tanmay Bhat, Gursimran Khamba, Rohan Joshi and Ashish Shakya. Bollywood actress Kalki Koechlin and VJ Juhi Pandey have featured in the video. The campaign is called 'It's Your Fault', and it showcases different dimensions of a victim's life. Take a look.

 

And from Buzzfeed:

India’s Incredibly Powerful "Abused Goddesses" Campaign Condemns Domestic Violence

Save Our Sisters is an anti-sex trafficking initiative. This is their print campaign.

Ad agency Taproot physically recreated scenes from old hand-painted images of Indian goddesses.

Makeup was used to add bruises and wounds to the models before photographing them.

All the props were either real or painted on, keeping both authenticity and realism in mind.

“Pray that we never see this day. Today, more than 68% of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to.”

Each ad includes a phone number to report abuse to “Save Our Sisters.”

The campaign simply and effectively captures India’s most dangerous contradiction: that of revering women in religion and mythology, while the nation remains incredibly unsafe for its women citizens.

Last year alone, 244,270 crimes against women were reported in the country.

For more information on the “Save Our Sisters” initiative, visit their website.More of the photos here.