Sugar babies.

From the Vancouver Sun:

UVic students flock to ‘sugar baby’ website

The University of Victoria is one of the fastest-growing college markets in Canada for a website that matches “sugar babies” looking for cash with wealthy “sugar daddies” looking for love.

UVic had the sixth-highest number of sign-ups to the website of any campus in Canada last year, with 117 new users in 2012. The University of B.C. was 12th, with 60 sign-ups and Simon Fraser University 15th, with 52.

“The population of college sugar babies in British Columbia has steadily increased every year, with University of Victoria leading all major universities,” CEO Brandon Wade said in a news release. “It’s difficult to take out student loans when you aren’t sure when, or if, you will be able to pay them back. By seeking a mutually beneficial relationship while attending college, students will be more likely to find success later in life.”

The details of any arrangements, including whether sex is on the table, are entirely up to the people involved, spokesman Leroy Velasquez said in an email. The college market is just one subset of the U.S.-based website, which caters to wealthy men and women looking for attractive, younger partners.

Read the rest of the article here.